lifeguard mascherine save f ffp3 v en 149 2001 2009, The fitness company released the ad featuring Chris Noth, who plays fan-favorite character Mr. Big and Peloton instructor Jess King flirting on a couch talking about taking another ride on the companies’ bikes. The ad finishes with a voiceover by actor Ryan Reynolds where he quickly goes through the health benefits of cycling — such as reducing the risk of cardiovascular disease — and ends simply with he’s alive.